Online readers have very particular tastes, and if you tailor your articles to your specific niche’s tastes, you will have a far greater success with your blog. Keep in mind that online readers typically browse two pages per visit, spending about 58 seconds on each page. That means each article you write should be around 1,000-1,500 words. However, some of your article posts may certainly be less or more depending on their topic.
Content that can’t be found on the Internet is a huge bonus. If you can’t source something from the Internet that is fine, use a book. To be at the forefront of Internet publishing it is essential to always share new information—even if that is old information in other mediums. This obscurity of information makes something very enticing and is what attracts readers.
However, that is not to say that online readers are looking only for a unique take on something well known. Articles derived primarily from pop culture are not popular. Pop culture can of course appear in your writing, but like comedy they it should be secondary to your niche and article topic.
Can you guess the Flesch score of the above paragraph taken from one of the greatest books of the twentieth century? It is 84.2. That is the reading level of a twelve-year-old. It doesn’t score high because it uses childish words or phrases; it scores high because it has only as many words as are needed to convey its meaning. You can check out how your text scores by following the steps in this YouTube video to turn the feature on in Microsoft Word 2007. You can also enter web addresses (url's) at this website to check your website's readability as a whole. These were the results for Wisdom Square as of February 28, 2013:
Your article needs to be remarkable. If the concept article already exists somewhere else on the Internet… it is not remarkable. Your articles need to turn heads, and excite people because they have never seen it before. Read each article you write and ask yourself: “Would my friends read this and say ‘Wow!’?” If the answer is yes, you probably have a remarkable article.
Readers prefer the use of the inclusive “we.” By using “we” as the default pronoun, the readers feels included; as if they are on a learning journey together with the author.
The use of “I” is permitted on occasion but it should be used sparingly as it tends to create a divide between the author and the audience; the aim is to draw people in, not cause division.
The use of “you” is permitted as long as it is not being used to intimidate or talk down to the readers. Here is an example that demonstrates the correct use of pronouns:
Remember, everyone wants to learn something new when they read your articles. An article that just regurgitates facts (even if they aren't common knowledge) can become very dry, but by challenging what your readers believe they know about a specific niche topic, you’re going past stating facts and are now breaking their misconceptions. This is far more interesting.
The more facts you can fit into an article the more popular it is. Please note that facts are not just details—they are interesting pieces of rare information. Facts come before humor always. That doesn't mean you should put jokes at the end of each article, it means precedence must always be given to the facts. Here is an example where the facts are in bold:
As you can see in this example, a little subtle humor is added at the end of an otherwise relatively-dry entry.
Depending what you’re writing about, it may be important to provide a page of your sources or include them at the bottom of an article. This is not necessary for every article though of course.
Humor is important in blogging, but needs to stem naturally from the main task at hand, which is educating your readers with short facts. Humor should be gentle and witty - think Stephen Fry not Jim Carrey. Here is an example:
A unique author’s voice is an excellent way to create your “brand.” Just remember that first and foremost the readers should feel you are credible and trustworthy. You don’t need to write like you are writing an essay, but you should maintain a high standard.
Do not use profanity, unless it is part of a genuinely sourced quote or the title of something published. In general, use em-dashes to obscure parts of the profane words.
10% of online readers are under 18
50% are between 18 and 34
40% are over 34
Lastly, please make sure you read, re-read, and re-read before posting your article to the web. Spelling mistakes and basic grammatical errors are usually cleared up if you do two revisions.Wisdom-Square › Owning a Business › 10 Tips for a Blogger's Writing Style